Case Study
$500K+ MONTHLY REVENUE
Dog & Cat Stuff
Marketplace Technology Supporting Commerce Growth
A B2C marketplace engagement where platform capability and digital acquisition — AI SEO, Google Ads and organic growth — worked together to support commerce performance.
Challenge
The business challenge
Commerce growth depended on both a capable marketplace experience and consistent acquisition across paid and organic channels — not one without the other.
Requirements
Business requirements
- A B2C marketplace experience that supported browsing and conversion
- Search visibility through structured SEO work
- Paid acquisition through Google Ads
- Organic growth channels that compounded over time
- Measurement connecting platform and acquisition activity
Solution
What we delivered
Orbyte Technology supported marketplace technology alongside digital acquisition. Platform capability and channel strategy were treated as one growth system — marketplace, AI SEO, Google Ads and organic growth reinforcing each other.
Capabilities
Technology / capabilities
- B2C marketplace development and optimization
- AI-informed SEO and content visibility
- Google Ads campaign structure and management
- Organic growth initiatives
- Performance tracking across channels
Implementation
How it came together
- Strengthened marketplace experience for discovery and conversion
- Built SEO foundations for organic visibility
- Ran paid acquisition alongside organic efforts
- Aligned messaging and measurement across channels
- Iterated based on commerce and acquisition performance
Outcome
Business outcome
The business operated a marketplace supported by paid and organic acquisition. Reported commerce performance reached $500K+ in monthly revenue during the engagement period, with growth driven by the combined platform and channel system rather than a single tactic.
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